MY LITTLE SALESMAN® turns 52 in 2010. We are proud of where five decades of committed service and high-quality advertising solutions have brought us. As we embark on future decades, we invite you to join us as we launch new tools to bring buyers and sellers together.
The foundation of our mission to develop tools to bring buyers and sellers together comes from a commitment made over fifty years ago by founders Dick Pierce and the late Cliff Womack. In 1958, Pierce and Womack published the first My Little Salesman Catalog from Cliff’s home, sending it out to a few thousand buyers in Oregon, Washington and Northern California. The new Equipment Catalog as it was known, advertised a mixture of trucks, trailers, heavy equipment, and parts and accessories. It was well received in the industry and lead to a change in how equipment was marketed.
Throughout the next two decades, the catalog continued to grow. Under Mr. Pierce’s guidance in 1978, the My Little Salesman Catalog became two separate entities, My Little Salesman Truck & Trailer Catalog and My Little Salesman Heavy Equipment Catalog. The two publications continued to grow, and over the next ten years the company developed a comprehensive offering of printing and advertising services. In 1988, ground was broken for My Little Salesman, Inc.’s full-service, 60,000 sq. ft. state-of-the-art facility, with art, printing, binding, mailing and shipping all on-site.
In 1996, nearly forty years after the first catalog was published, Dick Pierce invited his son, Jason Pierce, to help guide the company onto an increasingly global stage. Setting in motion the development of “next generation” tools to bring buyers and sellers together.
Fueled by continued growth in the truck, trailer and heavy equipment industries, My Little Salesman, Inc continued to add services for its customers in 1994 by creating a full-service Internet Department. The My Little Salesman Internet Department continues to offer robust online solutions for our customers including full-scale Web site development, inventory management solutions, email marketing programs, banner ad development and more. With the Internet Department in place, My Little Salesman, Inc entered the 21st century offering comprehensive print and online advertising solutions.
Today, My Little Salesman reaches a monthly audience of more than 600,000 combined print and interned buyers of trucks, trailers and heavy equipment. As was the case in 1958, My Little Salesman is still the tool that purchasing decision makers use and is still the source that provides your best advertising results.